Innovation for beauty.

Welcome to the world of Upgrade, the new dimension for hairstylists, complete with technologically advanced professional tools, that represent the product of a process of constant improvement and close attention to form and function. Featuring high performance and ergonomic design, these products enhance the beauty of the hair while safeguarding its health.

Many established testimonials have chosen us and continue to put their trust in us on a daily basis: Upgrade observes how they work, listens to their requirements, and analyses the effects they wish to achieve.

This is how products that contribute significantly to improving the styling experience in the salon, on stage and in the world's most famous backstages are created.

Upgrade will allow you to express your creativity, achieving fabulous, striking looks, and perfect, long-lasting results. Because Upgrade promotes beauty, captures your ideas and transforms them into reality.

Upgrade: always one step (a)head.